The first half of 2021 entered the pages of Lamborghini history, as its international sales from January to June reached record levels.
The Santa Agata-based company delivered 4,852 vehicles in the first six months of the year, making it the best-ever half-year for the iconic Italian brand, with a 37 percent increase over the same period in 2020.
The outlook for the future is similarly positive, as orders have been registered so far covering production for the next ten months, that is, until April 2022.
Sales of all Lamborghini models are witnessing a significant increase. With its ability to combine top-of-the-line performance with excellent agility, the ‘Urus’ super SUV is the best-selling model (2,796 units, +35%) thanks to its ability to combine top-level performance with excellent agility, followed by the Huraćan. 1,532 cars, +46%) and then ‘Aventador’ (524 cars, +21%).
Last week, the Aventador LP 780-4 Ultimae was launched, which marks the conclusion of the legendary Lamborghini V12 naturally aspirated engine awaiting the next generation of products, which will be a hybrid from 2023.
Also set to hit the market this summer is the Huraćan STO, a road-legal super sports car inspired by the heritage of the Huraćan Super Trofeo EVO. ) in the world of racing, which participates in the Lamborghini Squadra Corse.
In addition to the Huraćan GT3 EVO, a three-time winner of the 24 Hours of Daytona and two-time winner of the 12 Hours of Sebring. This summer will also see the unveiling of another new product.
In terms of markets, the USA again ranked first (1,502 cars), followed by China (563 cars), which moved to second place, then Germany (391 cars), the UK (318 cars), Japan (258 cars), the Middle East (226 cars) and Italy (197 cars).
Sales are characterized by a very balanced distribution in the three major regions of America, Europe, the Middle East and Africa, and Asia-Pacific. Lamborghini is represented internationally through a network of 168 dealers in 51 markets around the world.